Strategy - Help our customers to be more successful
We’re there where our customers are. In order to grow profitably, we want to focus even more closely on our customers’ needs in the future and develop and apply the best business models for them and us. We want to tailor our innovations more closely to impulses from the markets: We are increasingly developing new products and services in close collaboration with our key customers. We enter into research and development partnerships with such customers to find tailor-made solutions that ensure our mutual success. In the areas of specialities and standard products, we look at the individual needs of our customers and develop the economically feasible appropriate solution for them.
We combine new products and services to yield system solutions that offer our customers a competitive advantage. With standard products, we concentrate on quality, reliable delivery and an appropriate price-to-performance ratio. We want to seize and shape technological change as an opportunity. We are particularly focusing on innovative products and creative solutions for Various Industries.